{"id":3,"date":"2023-06-05T09:28:27","date_gmt":"2023-06-05T07:28:27","guid":{"rendered":"https:\/\/buhgalter-praga.cz\/?page_id=3"},"modified":"2026-03-03T09:07:47","modified_gmt":"2026-03-03T08:07:47","slug":"ochrana-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/buhgalter-praga.cz\/ua\/ochrana-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3\" class=\"elementor elementor-3\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e0329a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1e0329a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c388890\" data-id=\"c388890\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11e59ec3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11e59ec3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5709d560\" data-id=\"5709d560\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-737fc7b0 elementor-widget elementor-widget-text-editor\" data-id=\"737fc7b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A. \u00davod<\/b><\/p><ol><li aria-level=\"1\">Soukrom\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek je pro n\u00e1s velmi d\u016fle\u017eit\u00e9 a zav\u00e1zali jsme se je chr\u00e1nit. Tato pravidla vysv\u011btluj\u00ed, co s va\u0161imi osobn\u00edmi \u00fadaji d\u011bl\u00e1me.<\/li><li aria-level=\"1\">V\u00e1\u0161 souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookies v souladu s na\u0161imi podm\u00ednkami p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek n\u00e1m umo\u017e\u0148uje pou\u017e\u00edt soubory cookies p\u0159i ka\u017ed\u00e9 va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161eho webu.<\/li><\/ol><p><b>B. Shroma\u017e\u010fov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/b><\/p><p>Shroma\u017e\u010fov\u00e1ny, ukl\u00e1d\u00e1ny a pou\u017e\u00edv\u00e1ny mohou b\u00fdt n\u00e1sleduj\u00edc\u00ed typy osobn\u00edch \u00fadaj\u016f:<\/p><ol><li aria-level=\"1\">informace o va\u0161em po\u010d\u00edta\u010di v\u010detn\u011b IP adresy, geografick\u00e9ho um\u00edst\u011bn\u00ed, typu a verze prohl\u00ed\u017ee\u010de a opera\u010dn\u00edho syst\u00e9mu;<\/li><li aria-level=\"1\">informace o va\u0161ich n\u00e1v\u0161t\u011bv\u00e1ch a pou\u017eit\u00ed t\u011bchto webov\u00fdch str\u00e1nek v\u010detn\u011b zdroje doporu\u010den\u00ed, d\u00e9lky n\u00e1v\u0161t\u011bvy, zobrazen\u00fdch str\u00e1nek a pr\u016fchodu webov\u00fdch str\u00e1nek;<\/li><li aria-level=\"1\">informace jako je va\u0161e jm\u00e9no, e-mailov\u00e1 adresa a telefon, kter\u00e9 zad\u00e1v\u00e1te, kdy\u017e vypl\u0148ujete kontaktn\u00ed formul\u00e1\u0159;<\/li><li aria-level=\"1\">informace vygenerovan\u00e9 p\u0159i pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek, v\u010detn\u011b toho kdy, jak \u010dasto a za jak\u00fdch podm\u00ednek je pou\u017e\u00edv\u00e1te;<\/li><li aria-level=\"1\">informace obsa\u017een\u00e9 v jak\u00e9koliv komunikaci, kterou n\u00e1m po\u0161lete e-mailem nebo p\u0159es webov\u00e9 str\u00e1nky, v\u010detn\u011b samotn\u00e9ho obsahu a metadat;<\/li><li aria-level=\"1\">jak\u00e9koliv dal\u0161\u00ed osobn\u00ed \u00fadaje, kter\u00e9 n\u00e1m po\u0161lete.<\/li><\/ol><p>Ne\u017e n\u00e1m sd\u011bl\u00edte osobn\u00ed \u00fadaje jin\u00e9 osoby, mus\u00edte z\u00edskat souhlas t\u00e9to osoby se zve\u0159ejn\u011bn\u00edm i zpracov\u00e1n\u00edm t\u011bchto osobn\u00edch \u00fadaj\u016f v souladu s t\u011bmito z\u00e1sadami.<\/p><p><b>C. Pou\u017eit\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f<\/b><\/p><p>Osobn\u00ed \u00fadaje, kter\u00e9 n\u00e1m byly poskytnuty prost\u0159ednictv\u00edm na\u0161ich webov\u00fdch str\u00e1nek, budou pou\u017eity pro \u00fa\u010dely uveden\u00e9 v t\u011bchto z\u00e1sad\u00e1ch nebo na p\u0159\u00edslu\u0161n\u00fdch str\u00e1nk\u00e1ch webov\u00fdch str\u00e1nek. Va\u0161e osobn\u00ed \u00fadaje m\u016f\u017eeme vyu\u017e\u00edt pro n\u00e1sleduj\u00edc\u00ed \u00fa\u010dely:<\/p><ol><li aria-level=\"1\">spr\u00e1vu na\u0161ich webov\u00fdch str\u00e1nek a podnik\u00e1n\u00ed;<\/li><li aria-level=\"1\">p\u0159izp\u016fsoben\u00ed na\u0161ich webov\u00fdch str\u00e1nek pr\u00e1v\u011b v\u00e1m;<\/li><li aria-level=\"1\">zas\u00edl\u00e1n\u00ed v\u00fdpis\u016f, faktur, p\u0159ipom\u00ednek plateb a vyb\u00edr\u00e1n\u00ed plateb;<\/li><li aria-level=\"1\">zas\u00edl\u00e1n\u00ed nekomer\u010dn\u00edch obchodn\u00edch sd\u011blen\u00ed;<\/li><li aria-level=\"1\">zas\u00edl\u00e1n\u00ed konkr\u00e9tn\u011b vy\u017e\u00e1dan\u00fdch e-mailov\u00fdch ozn\u00e1men\u00ed;<\/li><li aria-level=\"1\">zas\u00edl\u00e1n\u00ed marketingov\u00fdch sd\u011blen\u00ed t\u00fdkaj\u00edc\u00edch se na\u0161eho podnik\u00e1n\u00ed, a to po\u0161tou nebo, pokud jste s t\u00edm v\u00fdslovn\u011b souhlasili, e-mailem nebo podobnou technologi\u00ed (m\u016f\u017eete n\u00e1s kdykoli informovat, pokud marketingov\u00e9 sd\u011blen\u00ed ji\u017e nevy\u017eadujete);<\/li><li aria-level=\"1\">vy\u0159izov\u00e1n\u00ed dotaz\u016f a st\u00ed\u017enost\u00ed v\u00e1mi vznesen\u00fdch nebo jinak se v\u00e1s t\u00fdkaj\u00edc\u00edch v souvislosti s na\u0161\u00edm webem;<\/li><li aria-level=\"1\">udr\u017eov\u00e1n\u00ed bezpe\u010dnosti na\u0161ich webov\u00fdch str\u00e1nek a p\u0159edch\u00e1zen\u00ed podvod\u016fm;<\/li><li aria-level=\"1\">ov\u011b\u0159en\u00ed souladu s podm\u00ednkami pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek (v\u010detn\u011b sledov\u00e1n\u00ed soukrom\u00fdch zpr\u00e1v zas\u00edlan\u00fdch prost\u0159ednictv\u00edm na\u0161\u00ed slu\u017eby soukrom\u00fdch zpr\u00e1v); a<\/li><li aria-level=\"1\">dal\u0161\u00ed pou\u017eit\u00ed.<\/li><\/ol><p>Va\u0161e nastaven\u00ed ochrany osobn\u00edch \u00fadaj\u016f lze pou\u017e\u00edt k omezen\u00ed zve\u0159ejn\u011bn\u00ed va\u0161ich \u00fadaj\u016f na na\u0161em webu a lze je upravit pomoc\u00ed ovl\u00e1dac\u00edch prvk\u016f ochrany soukrom\u00ed na tomto webu.<\/p><p>Bez va\u0161eho v\u00fdslovn\u00e9ho souhlasu neposkytneme va\u0161e osobn\u00ed \u00fadaje \u017e\u00e1dn\u00e9 t\u0159et\u00ed stran\u011b za \u00fa\u010delem p\u0159\u00edm\u00e9ho marketingu jejich nebo jin\u00e9 t\u0159et\u00ed strany.<\/p><p><b>D. Zve\u0159ej\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/b><\/p><p>Va\u0161e osobn\u00ed \u00fadaje m\u016f\u017eeme sd\u011blit kter\u00e9mukoli z na\u0161ich zam\u011bstnanc\u016fm, \u00fa\u0159edn\u00edk\u016fm, poji\u0161\u0165ovn\u00e1m, profesion\u00e1ln\u00edm poradc\u016fm, agent\u016fm, dodavatel\u016fm nebo subdodavatel\u016fm tak, jak je to p\u0159im\u011b\u0159en\u011b nutn\u00e9 pro \u00fa\u010dely stanoven\u00e9 v t\u011bchto z\u00e1sad\u00e1ch.<\/p><p>Va\u0161e osobn\u00ed \u00fadaje m\u016f\u017eeme sd\u011blit kter\u00e9mukoli \u010dlenu na\u0161\u00ed skupiny spole\u010dnost\u00ed (tzn. na\u0161im dce\u0159in\u00fdm spole\u010dnostem, na\u0161\u00ed hlavn\u00ed holdingov\u00e9 spole\u010dnosti a v\u0161em jej\u00edm dce\u0159in\u00fdm spole\u010dnostem) tak, jak je to p\u0159im\u011b\u0159en\u011b nutn\u00e9 pro \u00fa\u010dely stanoven\u00e9 v t\u011bchto z\u00e1sad\u00e1ch.<\/p><p>Va\u0161e osobn\u00ed \u00fadaje m\u016f\u017eeme zve\u0159ejnit:<\/p><ol><li aria-level=\"1\">v rozsahu, v jak\u00e9m jsme povinni tak u\u010dinit ze z\u00e1kona;<\/li><li aria-level=\"1\">v souvislosti s jak\u00fdmkoli prob\u00edhaj\u00edc\u00edm nebo budouc\u00edm soudn\u00edm \u0159\u00edzen\u00edm;<\/li><li aria-level=\"1\">za \u00fa\u010delem stanoven\u00ed, vykon\u00e1n\u00ed nebo obrany na\u0161ich z\u00e1konn\u00fdch pr\u00e1v (v\u010detn\u011b poskytov\u00e1n\u00ed informac\u00ed jin\u00fdm za \u00fa\u010delem p\u0159edch\u00e1zen\u00ed podvod\u016fm a sn\u00ed\u017een\u00ed \u00fav\u011brov\u00e9ho rizika);<\/li><li aria-level=\"1\">kupuj\u00edc\u00edmu (nebo budouc\u00edmu kupuj\u00edc\u00edmu) jak\u00e9hokoli podnik\u00e1n\u00ed nebo aktiv, kter\u00e9 prod\u00e1v\u00e1me (nebo o prodeji uva\u017eujeme); a<\/li><li aria-level=\"1\">jak\u00e9koliv osob\u011b, o kter\u00e9 se d\u016fvodn\u011b domn\u00edv\u00e1me, \u017ee m\u016f\u017ee po\u017e\u00e1dat soud nebo jin\u00fd p\u0159\u00edslu\u0161n\u00fd org\u00e1n o poskytnut\u00ed t\u011bchto osobn\u00edch \u00fadaj\u016f a pokud by podle na\u0161eho n\u00e1zoru mohl takov\u00fd soud nebo org\u00e1n zve\u0159ejn\u011bn\u00edn\u00ed t\u011bchto osobn\u00edch \u00fadaj\u016f na\u0159\u00eddit.<\/li><\/ol><p>\u0417 v\u00fdjimkou p\u0159\u00edpad\u016f uveden\u00fdch v t\u011bchto z\u00e1sad\u00e1ch nebudeme va\u0161e osobn\u00ed \u00fadaje t\u0159et\u00edm stran\u00e1m poskytovat.<\/p><p><b>E. Uchov\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/b><\/p><ol><li aria-level=\"1\">V t\u00e9to \u010d\u00e1sti E jsou stanoveny z\u00e1sady a postupy uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f, jejich\u017e c\u00edlem jejich\u017e c\u00edlem jeajistit, abychom dodr\u017eovali na\u0161e z\u00e1konn\u00e9 povinnosti t\u00fdkaj\u00edc\u00ed se uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/li><li aria-level=\"1\">Osobn\u00ed \u00fadaje, kter\u00e9 zpracov\u00e1v\u00e1me pro jak\u00fdkoli \u00fa\u010del nebo \u00fa\u010dely, se nesm\u011bj\u00ed uchov\u00e1vat d\u00e9le, ne\u017e je pro tento \u00fa\u010del nebo \u00fa\u010dely nezbytn\u00e9.<\/li><li aria-level=\"1\">Bez ohledu na ostatn\u00ed ustanoven\u00ed t\u00e9to \u010d\u00e1sti E si uchov\u00e1me dokumenty (v\u010detn\u011b t\u011bch elektronick\u00fdch) obsahuj\u00edc\u00ed osobn\u00ed \u00fadaje<ol><li aria-level=\"3\">v rozsahu, v jak\u00e9m jsme povinni tak u\u010dinit ze z\u00e1kona;<\/li><li aria-level=\"3\">pokud se domn\u00edv\u00e1me, \u017ee dokumenty mohou b\u00fdt relevantn\u00ed pro jak\u00e9koli prob\u00edhaj\u00edc\u00ed nebo budouc\u00ed soudn\u00ed \u0159\u00edzen\u00ed; a<\/li><li aria-level=\"3\">za \u00fa\u010delem stanoven\u00ed, vykon\u00e1n\u00ed nebo obrany na\u0161ich z\u00e1konn\u00fdch pr\u00e1v (v\u010detn\u011b poskytov\u00e1n\u00ed informac\u00ed jin\u00fdm za \u00fa\u010delem p\u0159edch\u00e1zen\u00ed podvod\u016fm a sn\u00ed\u017een\u00ed \u00fav\u011brov\u00e9ho rizika).<\/li><\/ol><\/li><\/ol><p><b>F. Bezpe\u010dnost va\u0161ich osobn\u00edch \u00fadaj\u016f<\/b><\/p><ol><li aria-level=\"1\">P\u0159ijmeme p\u0159im\u011b\u0159en\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed, abychom zabr\u00e1nili ztr\u00e1t\u011b, zneu\u017eit\u00ed nebo zm\u011bn\u011b va\u0161ich osobn\u00edch \u00fadaj\u016f.<\/li><li aria-level=\"1\">V\u0161echny v\u00e1mi poskytnut\u00e9 osobn\u00ed \u00fadaje ulo\u017e\u00edme na na\u0161e zabezpe\u010den\u00e9 servery.<\/li><li aria-level=\"1\">Berete na v\u011bdom\u00ed, \u017ee p\u0159enos informac\u00ed p\u0159es internet je ze sv\u00e9 podstaty nejist\u00fd a bezpe\u010dnost dat odes\u00edlan\u00fdch p\u0159es internet nem\u016f\u017eeme zaru\u010dit.<\/li><\/ol><p><b>G. Zm\u011bny<\/b><\/p><p>Tyto z\u00e1sady m\u016f\u017eeme ob\u010das aktualizovat zve\u0159ejn\u011bn\u00edm nov\u00e9 verze na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Tuto str\u00e1nku byste m\u011bli p\u0159\u00edle\u017eitostn\u011b zkontrolovat, abyste se ujistili, \u017ee rozum\u00edte v\u0161em zm\u011bn\u00e1m v t\u011bchto z\u00e1sad\u00e1ch. Na zm\u011bny v t\u011bchto z\u00e1sad\u00e1ch v\u00e1s m\u016f\u017eeme upozornit e-mailem nebo prost\u0159ednictv\u00edm soukrom\u00fdch zpr\u00e1v na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p><p><b>H. Va\u0161e pr\u00e1va<\/b><\/p><p>M\u016f\u017eete n\u00e1m na\u0159\u00eddit, abychom v\u00e1m poskytli jak\u00e9koli osobn\u00ed \u00fadaje, kter\u00e9 o v\u00e1s m\u00e1me. Poskytov\u00e1n\u00ed takov\u00fdchto informac\u00ed podl\u00e9h\u00e1 p\u0159edlo\u017een\u00ed p\u0159\u00edslu\u0161n\u00e9ho dokladu o va\u0161\u00ed toto\u017enosti (za t\u00edmto \u00fa\u010delem obvykle p\u0159ij\u00edm\u00e1me fotokopii va\u0161eho pasu ov\u011b\u0159enou not\u00e1\u0159em).<\/p><p>V rozsahu povolen\u00e9m z\u00e1konem m\u016f\u017eeme poskytnut\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 po\u017eadujete, odm\u00edtnout.<\/p><p>M\u016f\u017eete n\u00e1m kdykoliv na\u0159\u00eddit, abychom va\u0161e osobn\u00ed \u00fadaje nezpracov\u00e1vali pro marketingov\u00e9 \u00fa\u010dely.<\/p><p>V praxi bu\u010f obvykle v\u00fdslovn\u011b p\u0159edem souhlas\u00edte s t\u00edm, jak va\u0161e osobn\u00ed \u00fadaje pro marketingov\u00e9 \u00fa\u010dely pou\u017eijeme, nebo v\u00e1m nab\u00eddneme mo\u017enost odhl\u00e1\u0161en\u00ed z pou\u017e\u00edv\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely.<\/p><p><b>I. Aktualizace \u00fadaj\u016f<\/b><\/p><p>Dejte n\u00e1m pros\u00edm v\u011bd\u011bt, pokud je t\u0159eba va\u0161e osobn\u00ed \u00fadaje, kter\u00e9 m\u00e1me, opravit nebo aktualizovat.<\/p><p><b>K. Soubory cookies<\/b><\/p><p>Soubory cookies se na t\u011bchto str\u00e1nk\u00e1ch pou\u017e\u00edvaj\u00ed zp\u016fsobem, kter\u00fd nenaru\u0161uje soukrom\u00ed u\u017eivatele slu\u017eeb. Nap\u0159\u00edklad se pou\u017e\u00edvaj\u00ed pro \u00fa\u010dely m\u011b\u0159en\u00ed a v\u00fdzkumu k ur\u010den\u00ed druhu a objemu vyu\u017e\u00edv\u00e1n\u00ed internetov\u00fdch str\u00e1nek. Soubory cookies se mohou rovn\u011b\u017e pou\u017e\u00edvat v r\u00e1mci p\u0159\u00edm\u00e9ho marketingu c\u00edlen\u00e9ho na firmy nebo k marketingu vych\u00e1zej\u00edc\u00edmu ze seznam\u016f u\u017eivatel\u016f \u010di k op\u011btovn\u00e9mu marketingu. C\u00edlem takov\u00e9ho marketingu je poskytov\u00e1n\u00ed informac\u00ed o aktu\u00e1ln\u00edch slu\u017eb\u00e1ch spole\u010dnosti t\u011bm u\u017eivatel\u016fm, kte\u0159\u00ed d\u0159\u00edve internetov\u00e9 str\u00e1nky spole\u010dnosti nav\u0161t\u00edvili. Neshroma\u017e\u010fujeme \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje o u\u017eivateli, jako nap\u0159. e-mailov\u00e9 adresy, telefonn\u00ed \u010d\u00edsla nebo \u010d\u00edsla kreditn\u00edch karet.<\/p><p>Soubory cookies neumo\u017e\u0148uj\u00ed p\u0159\u00edstup k \u00falo\u017ei\u0161ti dat na koncov\u00e9m za\u0159\u00edzen\u00ed (nap\u0159. pevn\u00fd disk) ani kop\u00edrov\u00e1n\u00ed dat z n\u011bj. U\u017eivatel m\u016f\u017ee pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies zablokovat zm\u011bnou nastaven\u00ed ve sv\u00e9m internetov\u00e9m prohl\u00ed\u017ee\u010di, ale to m\u016f\u017ee m\u016f\u017ee zp\u016fsobit omezen\u00ed funk\u010dnosti str\u00e1nek, a proto tuto volbu nedoporu\u010dujeme. U\u017eivatel m\u016f\u017ee soubory cookies ve sv\u00e9m internetov\u00e9m prohl\u00ed\u017ee\u010di rovn\u011b\u017e kdykoli smazat.<\/p><p>Spole\u010dnost Consult 24 AV s.r.o. shroma\u017e\u010fuje a zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje k n\u00e1sleduj\u00edc\u00edm \u00fa\u010del\u016fm: kontaktov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, p\u0159edstavov\u00e1n\u00ed produkt\u016f a slu\u017eeb spole\u010dnosti Consult 24 AV s.r.o., z\u00edsk\u00e1v\u00e1n\u00ed a zpracov\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby, poskytov\u00e1n\u00ed vy\u017e\u00e1dan\u00fdch informac\u00ed a poskytov\u00e1n\u00ed poptan\u00fdch \u010di objednan\u00fdch produkt\u016f a slu\u017eeb spole\u010dnosti Consult 24 AV s.r.o.<\/p><p>U\u017eivatel\u00e9 mohou b\u00fdt vybr\u00e1ni pro \u00fa\u010dely marketingu s vyu\u017eit\u00edm syst\u00e9m\u016f t\u0159et\u00edch osob (nap\u0159. Google) na z\u00e1klad\u011b seznam\u016f u\u017eivatel\u016f. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 vych\u00e1zej\u00edc\u00ed ze seznam\u016f u\u017eivatel\u016f vyu\u017e\u00edv\u00e1 seznam\u016f vytvo\u0159en\u00fdch pomoc\u00ed u\u017eivatelsk\u00fdch soubor\u016f cookies pou\u017e\u00edvan\u00fdch na t\u011bchto str\u00e1nk\u00e1ch. Reklamn\u00ed politika uplat\u0148ovan\u00e1 p\u0159i marketingu vych\u00e1zej\u00edc\u00edm ze seznam\u016f u\u017eivatel\u016f zahrnuje i Politiku reklamy vych\u00e1zej\u00edc\u00ed ze z\u00e1jm\u016f (Interest-Based Advertising Policy) spole\u010dnosti Google Inc., jej\u00ed\u017e nejaktu\u00e1ln\u011bj\u0161\u00ed verze je dostupn\u00e1 na str\u00e1nk\u00e1ch\u00a0<a href=\"http:\/\/support.google.com\/adwordspolicy\/bin\/answer.py?hl=fi&amp;answer=143465\">http:\/\/support.google.com\/adwordspolicy\/bin\/answer.py?hl=fi&amp;answer=143465<\/a>. U\u017eivatel\u00e9 si mohou v p\u0159\u00edpad\u011b pot\u0159eby nastavit parametry marketingu vych\u00e1zej\u00edc\u00edho ze seznam\u016f u\u017eivatel\u016f na str\u00e1nk\u00e1ch Your Online Choices (Va\u0161e internetov\u00e9 volby):\u00a0<a href=\"http:\/\/www.youronlinechoices.com\/fi\">http:\/\/www.youronlinechoices.com\/fi<\/a>\u00a0. Reklamn\u00ed nastaven\u00ed marketingov\u00fdch aktivit zaji\u0161\u0165ovan\u00fdch spole\u010dnost\u00ed Google lze spravovat zde:\u00a0<a href=\"http:\/\/google.com\/ads\/preferences\">http:\/\/google.com\/ads\/preferences<\/a>\u00a0.<\/p><p><b>L. Analytick\u00e9 \u00fadaje o str\u00e1nk\u00e1ch<\/b><\/p><p>Tyto internetov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed analytick\u00e9 \u00fadaje o str\u00e1nk\u00e1ch - nap\u0159. slu\u017eby Google Analytics, co\u017e je slu\u017eba poskytov\u00e1n\u00ed analytick\u00fdch a statistick\u00fdch \u00fadaj\u016f o internetov\u00fdch str\u00e1nk\u00e1ch provozovan\u00e1 spole\u010dnost\u00ed Google Inc. (d\u00e1le jen \"Google\"). Anal\u00fdza internetov\u00fdch str\u00e1nek vyu\u017e\u00edv\u00e1 soubory cookies (textov\u00e9 soubory) k vyhodnocov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti, budov\u00e1n\u00ed publika pro retargeting, propojen\u00ed s \u00fa\u010dtem Google Ads a sb\u00edr\u00e1n\u00ed \u00fadaj\u016f o n\u00e1v\u0161t\u011bvn\u00edc\u00edch demografick\u00e9 a z\u00e1jmov\u00e9 povahy dan\u00fdch internetov\u00fdch str\u00e1nek. Informace vytvo\u0159en\u00e9 t\u011bmito soubory cookies (nap\u0159. IP adresy) se p\u0159en\u00e1\u0161ej\u00ed a ukl\u00e1daj\u00ed na stran\u011b poskytovatel\u016f slu\u017eeb. Tito poskytovatel\u00e9 slu\u017eeb n\u00e1sledn\u011b vyu\u017e\u00edvaj\u00ed tyto informace k tvorb\u011b zpr\u00e1v a hl\u00e1\u0161en\u00ed pro majitele internetov\u00fdch str\u00e1nek a k nab\u00edzen\u00ed dal\u0161\u00edch slu\u017eeb t\u00fdkaj\u00edc\u00edch se aktivity na internetov\u00fdch str\u00e1nk\u00e1ch a vyu\u017e\u00edv\u00e1n\u00ed internetu v\u016fbec.<\/p><p>Poskytovatel\u00e9 slu\u017eeb mohou p\u0159en\u00e1\u0161et ur\u010dit\u00e9 \u00fadaje t\u0159et\u00edm osob\u00e1m v p\u0159\u00edpadech, kdy to vy\u017eaduje z\u00e1kon nebo kdy tyto t\u0159et\u00ed osoby zpracov\u00e1vaj\u00ed informace jejich jm\u00e9nem.<\/p><p>Poskytovatel\u00e9 slu\u017eeb nebudou spojovat va\u0161i IP adresu s \u017e\u00e1dn\u00fdmi jin\u00fdmi \u00fadaji, je\u017e maj\u00ed v dr\u017een\u00ed. Ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies m\u016f\u017eete zak\u00e1zat zm\u011bnou nastaven\u00ed sv\u00e9ho internetov\u00e9ho prohl\u00ed\u017ee\u010de, ale tato volba m\u016f\u017ee omezit n\u011bkter\u00e9 funkce na\u0161ich internetov\u00fdch str\u00e1nek.<\/p><p>Pou\u017e\u00edv\u00e1n\u00edm a proch\u00e1zen\u00edm t\u011bchto internetov\u00fdch str\u00e1nek souhlas\u00edte s t\u00edm, \u017ee poskytovatel\u00e9 slu\u017eeb anal\u00fdzy internetov\u00fdch str\u00e1nek mohou zpracov\u00e1vat va\u0161e osobn\u00ed \u00fadaje v souladu s touto politikou pro \u00fa\u010dely zde popsan\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A. \u00davod Soukrom\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek je pro n\u00e1s velmi d\u016fle\u017eit\u00e9 a zav\u00e1zali jsme se je chr\u00e1nit. Tato pravidla vysv\u011btluj\u00ed, co s va\u0161imi osobn\u00edmi \u00fadaji d\u011bl\u00e1me. V\u00e1\u0161 souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookies v souladu s na\u0161imi podm\u00ednkami p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek n\u00e1m umo\u017e\u0148uje pou\u017e\u00edt soubory cookies p\u0159i ka\u017ed\u00e9 va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161eho webu. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f | \u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f | \u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435\" \/>\n<meta property=\"og:description\" content=\"A. \u00davod Soukrom\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek je pro n\u00e1s velmi d\u016fle\u017eit\u00e9 a zav\u00e1zali jsme se je chr\u00e1nit. Tato pravidla vysv\u011btluj\u00ed, co s va\u0161imi osobn\u00edmi \u00fadaji d\u011bl\u00e1me. V\u00e1\u0161 souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookies v souladu s na\u0161imi podm\u00ednkami p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek n\u00e1m umo\u017e\u0148uje pou\u017e\u00edt soubory cookies p\u0159i ka\u017ed\u00e9 va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161eho webu. 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