{"id":3,"date":"2023-06-05T09:28:27","date_gmt":"2023-06-05T07:28:27","guid":{"rendered":"https:\/\/buhgalter-praga.cz\/?page_id=3"},"modified":"2026-03-03T09:07:47","modified_gmt":"2026-03-03T08:07:47","slug":"ochrana-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/buhgalter-praga.cz\/en\/ochrana-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3\" class=\"elementor elementor-3\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e0329a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1e0329a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c388890\" data-id=\"c388890\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11e59ec3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11e59ec3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5709d560\" data-id=\"5709d560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-737fc7b0 elementor-widget elementor-widget-text-editor\" data-id=\"737fc7b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A. \u00davod<\/b><\/p><ol><li aria-level=\"1\">Soukrom\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek je pro n\u00e1s velmi d\u016fle\u017eit\u00e9 a zav\u00e1zali jsme se je chr\u00e1nit. Tato pravidla vysv\u011btluj\u00ed, co s va\u0161imi osobn\u00edmi \u00fadaji d\u011bl\u00e1me.<\/li><li aria-level=\"1\">V\u00e1\u0161 souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookies v souladu s na\u0161imi podm\u00ednkami p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek n\u00e1m umo\u017e\u0148uje pou\u017e\u00edt soubory cookies p\u0159i ka\u017ed\u00e9 va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011bv\u011b na\u0161eho webu.<\/li><\/ol><p><b>B. Shroma\u017e\u010fov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/b><\/p><p>Shroma\u017e\u010fov\u00e1ny, ukl\u00e1d\u00e1ny a pou\u017e\u00edv\u00e1ny mohou b\u00fdt n\u00e1sledleduj\u00edc\u00ed typy osobn\u00edch \u00fadaj\u016f:<\/p><ol><li aria-level=\"1\">informace o va\u0161em po\u010d\u00edta\u010di v\u010detn\u011b IP adresy, geografick\u00e9ho um\u00edst\u011bn\u00ed, typu a verze prohl\u00ed\u017ee\u010de a opera\u010dn\u00edho syst\u00e9mu;<\/li><li aria-level=\"1\">informace o va\u0161ich n\u00e1v\u0161t\u011bv\u00e1ch a pou\u017eit\u00ed t\u011bchto webov\u00fdch str\u00e1nek v\u010detn\u011b zdroje doporu\u010den\u00ed, d\u00e9lky n\u00e1v\u0161t\u011bvy, zobrazen\u00fdch str\u00e1nek a pr\u016fchodu webov\u00fdch str\u00e1nek;<\/li><li aria-level=\"1\">informace jako je va\u0161e jm\u00e9no, e-mailov\u00e1 adresa a telefon, kter\u00e9 zad\u00e1v\u00e1te, kdy\u017e vypl\u0148ujete kontaktn\u00ed formul\u00e1\u0159;<\/li><li aria-level=\"1\">informace vygenerovan\u00e9 p\u0159i pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek, v\u010detn\u011b toho kdy, jak \u010dasto a za jak\u00fdch podm\u00ednek je pou\u017e\u00edv\u00e1te;<\/li><li aria-level=\"1\">informace obsa\u017een\u00e9 v jak\u00e9koliv komunikaci, kterou n\u00e1m po\u0161lete e-mailem nebo p\u0159es webov\u00e9 str\u00e1nky, v\u010detn\u011b samotn\u00e9ho obsahu a metadat;<\/li><li aria-level=\"1\">jak\u00e9koliv dal\u0161\u00ed osobn\u00ed \u00fadaje, kter\u00e9 n\u00e1m po\u0161lete.<\/li><\/ol><p>Ne\u017e n\u00e1m sd\u011bl\u00edte osobn\u00ed \u00fadaje jin\u00e9 osoby, mus\u00edte z\u00edskat souhlas t\u00e9to osoby se zve\u0159ejn\u011bn\u00edm i zpracov\u00e1n\u00edm t\u011bchto osobn\u00edch \u00fadaj\u016f v souladu s t\u011bmito z\u00e1sadami.<\/p><p><b>C. Pou\u017eit\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f<\/b><\/p><p>Osobn\u00ed \u00fadaje, kter\u00e9 n\u00e1m byly poskytnuty prost\u0159ednictv\u00edm na\u0161ich webov\u00fdch str\u00e1nek, budou pou\u017eity pro \u00fa\u010dely uveden\u00e9 v t\u011bchto z\u00e1sad\u00e1ch nebo na p\u0159\u00edslu\u0161n\u00fdch str\u00e1nk\u00e1ch webov\u00fdch str\u00e1nek. Va\u0161e osobn\u00ed \u00fadaje m\u016f\u017eeme vyu\u017e\u00edt pro n\u00e1sleduj\u00edc\u00ed \u00fa\u010dely:<\/p><ol><li aria-level=\"1\">spr\u00e1vu na\u0161ich webov\u00fdch str\u00e1nek a podnik\u00e1n\u00ed;<\/li><li aria-level=\"1\">p\u0159izp\u016fsoben\u00ed na\u0161ich webov\u00fdch str\u00e1nek pr\u00e1v\u011b v\u00e1m;<\/li><li aria-level=\"1\">zas\u00edl\u00e1n\u00ed v\u00fdpis\u016f, faktur, p\u0159ipom\u00ednek plateb a vyb\u00edr\u00e1n\u00ed plateb;<\/li><li aria-level=\"1\">zas\u00edl\u00e1n\u00ed nekomer\u010dn\u00edch obchodn\u00edch sd\u011blen\u00ed;<\/li><li aria-level=\"1\">zas\u00edl\u00e1n\u00ed konkr\u00e9tn\u011b vy\u017e\u00e1dan\u00fdch e-mail ozn\u00e1men\u00ed;<\/li><li aria-level=\"1\">zas\u00edl\u00e1n\u00ed marketingov\u00fdch sd\u011blen\u00edch t\u00fdkaj\u00edc\u00edch se na\u0161eho podnik\u00e1n\u00ed, a to po\u0161tou nebo, pokud jste s t\u00edm v\u00fdslovn\u011b souhlasili, e-mailem nebo podobnou technologi\u00ed (m\u016f\u017eete n\u00e1s kdykoli informovat, pokud marketingov\u00e9 sd\u011blen\u00ed ji\u017e nevy\u017eadujete);<\/li><li aria-level=\"1\">vy\u0159izov\u00e1n\u00ed dotaz\u016f a st\u00ed\u017enost\u00ed v\u00e1mi vznesen\u00fdch nebo jinak se v\u00e1s t\u00fdkaj\u00edc\u00edch v souvislosti s na\u0161\u00edm webem;<\/li><li aria-level=\"1\">udr\u017eov\u00e1n\u00ed bezpe\u010dnosti na\u0161ich webov\u00fdch str\u00e1nek a p\u0159edch\u00e1zen\u00ed podvod\u016fm;<\/li><li aria-level=\"1\">ov\u011b\u0159en\u00ed souladu s podm\u00ednkami pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek (v\u010detn\u011b sledov\u00e1n\u00ed soukrom\u00fdch zpr\u00e1v zas\u00edlan\u00fdch prost\u0159ednictv\u00edm na\u0161\u00ed slu\u017eby soukrom\u00fdch zpr\u00e1v); a<\/li><li aria-level=\"1\">dal\u0161\u00ed pou\u017eit\u00ed.<\/li><\/ol><p>Va\u0161e nastaven\u00ed ochrany osobn\u00edch \u00fadaj\u016f lze pou\u017e\u00edt k omezen\u00ed zve\u0159ejn\u011bn\u00ed va\u0161ich \u00fadaj\u016f na na\u0161em webu a lze je upravit pomoc\u00ed ovl\u00e1dac\u00edch prvk\u016f ochrany soukrom\u00ed na tomto webu.<\/p><p>Bez va\u0161eho v\u00fdslovn\u00e9ho souhlasu neposkytneme va\u0161e osobn\u00ed \u00fadaje \u017e\u00e1dn\u00e9 t\u0159et\u00ed stran\u011b za \u00fa\u010delem p\u0159\u00edm\u00e9ho marketingu jejich nebo jin\u00e9 t\u0159et\u00ed stran\u011b.<\/p><p><b>D. Zve\u0159ej\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/b><\/p><p>Va\u0161e osobn\u00ed \u00fadaje m\u016f\u017eeme sd\u011blit kter\u00e9mukoli z na\u0161ich zam\u011bstnanc\u016fm, \u00fa\u0159edn\u00edk\u016fm, poji\u0161\u0165ovn\u00e1m, profesion\u00e1ln\u00edm poradc\u016fm, agent\u016fm, dodavatel\u016fm nebo subdodavatel\u016fm tak, jak je to p\u0159im\u011b\u0159en\u011b nutn\u00e9 pro \u00fa\u010dely stanoven\u00e9 v t\u011bchto z\u00e1sad\u00e1ch.<\/p><p>Va\u0161e osobn\u00ed \u00fadaje m\u016f\u017eeme sd\u011blit kter\u00e9mukoli \u010dlenu na\u0161\u00ed skupiny spole\u010dnost\u00ed (tzn. na\u0161im dce\u0159in\u00fdm spole\u010dnostem, na\u0161\u00ed hlavn\u00ed holdingov\u00e9 spole\u010dnosti a v\u0161em jej\u00edm dce\u0159in\u00fdm spole\u010dnostem) tak, jak je to p\u0159im\u011b\u0159en\u011b nutn\u00e9 pro \u00fa\u010dely stanoven\u00e9 v t\u011bchto z\u00e1sad\u00e1ch.<\/p><p>Va\u0161e osobn\u00ed \u00fadaje m\u016f\u017eeme zve\u0159ejnit:<\/p><ol><li aria-level=\"1\">v rozsahu, v jak\u00e9m jsme povinni tak u\u010dinit ze z\u00e1kona;<\/li><li aria-level=\"1\">v souvislosti s jak\u00fdmkoli prob\u00edhaj\u00edc\u00edm nebo budouc\u00edm soudn\u00edm \u0159\u00edzen\u00edm;<\/li><li aria-level=\"1\">za \u00fa\u010delem stanoven\u00ed, vykon\u00e1n\u00ed nebo obrany na\u0161ich z\u00e1konn\u00fdch pr\u00e1v (v\u010detn\u011b poskytov\u00e1n\u00ed informac\u00ed jin\u00fdm za \u00fa\u010delem p\u0159edch\u00e1zen\u00ed podvod\u016fm a sn\u00ed\u017een\u00ed \u00fav\u011brov\u00e9ho rizika);<\/li><li aria-level=\"1\">kupuj\u00edc\u00edmu (nebo budouc\u00edmu kupuj\u00edc\u00edmu) jak\u00e9hokoli podnik\u00e1n\u00ed nebo aktiv, kter\u00e9 prod\u00e1v\u00e1me (nebo o prodeji uva\u017eujeme); a<\/li><li aria-level=\"1\">jak\u00e9koliv osob\u011b, o kter\u00e9 se d\u016fvodn\u011b domn\u00edv\u00e1me, \u017ee m\u016f\u017ee po\u017e\u00e1dat soud nebo jin\u00fd p\u0159\u00edslu\u0161n\u00fd org\u00e1n o poskytnut\u00ed t\u011bchto osobn\u00edch \u00fadaj\u016f and pokud by podle na\u0161eho n\u00e1zoru mohl takov\u00fd soud nebo org\u00e1n zve\u0159ejn\u011bn\u00ed t\u011bchto osobn\u00edch \u00fadaj\u016f na\u0159\u00eddit.<\/li><\/ol><p>S v\u00fdjimkou p\u0159\u00edpad\u016f uveden\u00fdch v t\u011bchto z\u00e1sad\u00e1ch nebudeme va\u0161e osobn\u00ed \u00fadaje t\u0159et\u00edm stran\u00e1m poskytovat.<\/p><p><b>E. Uchov\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/b><\/p><ol><li aria-level=\"1\">V t\u00e9to \u010d\u00e1sti E jsou stanoveny z\u00e1sady a postupy uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f, jejich\u017e c\u00edlem je zajistit, abychom dodr\u017eovali na\u0161e z\u00e1konn\u00e9 povinnosti t\u00fdkaj\u00edc\u00ed se uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/li><li aria-level=\"1\">Osobn\u00ed \u00fadaje, kter\u00e9 zpracov\u00e1v\u00e1me pro jak\u00fdkoli \u00fa\u010del nebo \u00fa\u010dely, se nesm\u011bj\u00ed uchov\u00e1vat d\u00e9le, ne\u017e je pro tento \u00fa\u010del nebo \u00fa\u010dely nezbytn\u00e9.<\/li><li aria-level=\"1\">Bez ohledu na ostatn\u00ed ustanoven\u00ed t\u00e9to \u010d\u00e1sti E si uchov\u00e1me dokumenty (v\u010detn\u011b t\u011bch elektronick\u00fdch) obsahuj\u00edc\u00ed osobn\u00ed \u00fadaje<ol><li aria-level=\"3\">v rozsahu, v jak\u00e9m jsme povinni tak u\u010dinit ze z\u00e1kona;<\/li><li aria-level=\"3\">pokud se domn\u00edv\u00e1me, \u017ee dokumenty mohou b\u00fdt relevantn\u00ed pro jak\u00e9koli prob\u00edhaj\u00edc\u00ed nebo budouc\u00ed soudn\u00ed \u0159\u00edzen\u00ed; a<\/li><li aria-level=\"3\">za \u00fa\u010delem stanoven\u00ed, vykon\u00e1n\u00ed nebo obrany na\u0161ich z\u00e1konn\u00fdch pr\u00e1v (v\u010detn\u011b poskytov\u00e1n\u00ed informac\u00ed jin\u00fdm za \u00fa\u010delem p\u0159edch\u00e1zen\u00ed podvod\u016fm a sn\u00ed\u017een\u00ed \u00fav\u011brov\u00e9ho rizika).<\/li><\/ol><\/li><\/ol><p><b>F. Bezpe\u010dnost va\u0161ich osobn\u00edch \u00fadaj\u016f<\/b><\/p><ol><li aria-level=\"1\">P\u0159ijmeme p\u0159im\u011b\u0159en\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed, abychom zabr\u00e1nili ztr\u00e1t\u011b, zneu\u017eit\u00ed nebo zm\u011bn\u011b va\u0161ich osobn\u00edch \u00fadaj\u016f.<\/li><li aria-level=\"1\">V\u0161echny v\u00e1mi poskytnut\u00e9 osobn\u00ed \u00fadaje ulo\u017e\u00edme na\u0161e zabezpe\u010den\u00e9 servery.<\/li><li aria-level=\"1\">Berete na v\u011bdom\u00ed, \u017ee p\u0159enos informac\u00ed p\u0159es internet je ze sv\u00e9 podstaty nejist\u00fd a bezpe\u010dnost dat odes\u00edlan\u00fdch p\u0159es internet nem\u016f\u017eeme zaru\u010dit.<\/li><\/ol><p><b>G. Zm\u011bny<\/b><\/p><p>Tyto z\u00e1sady m\u016f\u017eeme ob\u010das aktualizovat zve\u0159ejn\u011bn\u00edm nov\u00e9 verze na na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Tuto str\u00e1nku byste m\u011bli p\u0159\u00edle\u017eitostn\u011b zkontrolovat, abyste se ujistili, \u017ee rozum\u00edte v\u0161em zm\u011bn\u00e1m v t\u011bchto z\u00e1sad\u00e1ch. Na zm\u011bny v t\u011bchto z\u00e1sad\u00e1ch v\u00e1s m\u016f\u017eeme upozornit e-mailem nebo prost\u0159ednictv\u00edm soukrom\u00fdch zpr\u00e1v na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p><p><b>H. Va\u0161e pr\u00e1va<\/b><\/p><p>M\u016f\u017eete n\u00e1m na\u0159\u00eddit, abychom v\u00e1m poskytli jak\u00e9koli osobn\u00ed \u00fadaje, kter\u00e9 o v\u00e1s m\u00e1me. Poskytov\u00e1n\u00ed takov\u00fdchto informac\u00ed podl\u00e9h\u00e1 p\u0159edlo\u017een\u00ed p\u0159\u00edslu\u0161n\u00e9ho dokladu o va\u0161\u00ed toto\u017enosti (za t\u00edmto \u00fa\u010delem obvykle p\u0159ij\u00edm\u00e1me fotokopii va\u0161eho pasu ov\u011b\u0159enou not\u00e1\u0159em).<\/p><p>V rozsahu povolen\u00e9m z\u00e1konem m\u016f\u017eeme poskytnut\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 po\u017eadujete, odm\u00edtnout.<\/p><p>M\u016f\u017eete n\u00e1m kdykoliv na\u0159\u00eddit, abychom va\u0161e osobn\u00ed \u00fadaje nezpracov\u00e1vali pro marketingov\u00e9 \u00fa\u010dely.<\/p><p>V praxi bu\u010f obvykle v\u00fdslovn\u011b p\u0159edem souhlas\u00edte s t\u00edm, jak va\u0161e osobn\u00ed \u00fadaje pro marketingov\u00e9 \u00fa\u010dely pou\u017eijeme, nebo v\u00e1m nab\u00eddneme mo\u017enost odhl\u00e1\u0161en\u00ed z pou\u017e\u00edv\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely.<\/p><p><b>I. Aktualizace \u00fadaj\u016f<\/b><\/p><p>Dejte n\u00e1m pros\u00edm v\u011bd\u011bt, pokud je t\u0159eba va\u0161e osobn\u00ed \u00fadaje, kter\u00e9 m\u00e1me, opravit nebo aktualizovat.<\/p><p><b>K. Soubory cookies<\/b><\/p><p>Soubory cookies se na t\u011bchto str\u00e1nk\u00e1ch pou\u017e\u00edvaj\u00ed zp\u016fsobem, kter\u00fd nenaru\u0161uje soukrom\u00ed u\u017eivatele slu\u017eeb. Nap\u0159\u00edklad se pou\u017e\u00edvaj\u00ed pro \u00fa\u010dely m\u011b\u0159en\u00ed a v\u00fdzkumu k ur\u010den\u00ed druhu a objemu vyu\u017e\u00edv\u00e1n\u00ed internetov\u00fdch str\u00e1nek. Soubory cookies se mohou rovn\u011b\u017e pou\u017e\u00edvat v r\u00e1mci p\u0159\u00edm\u00e9ho marketingu c\u00edlen\u00e9ho na firmy nebo k marketingu vych\u00e1zej\u00edc\u00edmu ze seznam\u016f u\u017eivatel\u016f \u010di k op\u011btovn\u00e9mu marketingu. C\u00edlem takov\u00e9ho marketingu je poskytov\u00e1n\u00ed informac\u00ed o aktu\u00e1ln\u00edch slu\u017eb\u00e1ch spole\u010dnosti t\u011bm u\u017eivatel\u016fm, kte\u0159\u00ed d\u0159\u00edve internetov\u00e9 str\u00e1nky spole\u010dnosti nav\u0161t\u00edvili. Neshroma\u017e\u010fujeme \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje o u\u017eivateli, jako nap\u0159. e-mail addresses, telefonn\u00ed \u010d\u00edsla nebo \u010d\u00edsla kreditn\u00edch karet.<\/p><p>Soubory cookies neumo\u017e\u0148ujuj\u00ed p\u0159\u00edstup k \u00falo\u017ei\u0161ti dat na koncov\u00e9m za\u0159\u00edzen\u00ed (nap\u0159. pevn\u00fd disk) ani kop\u00edrov\u00e1n\u00ed dat z n\u011bj. U\u017eivatel m\u016f\u017ee pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies zablokovat zm\u011bnou nastaven\u00ed ve sv\u00e9m internetov\u00e9m prohl\u00ed\u017ee\u010di, ale to m\u016f\u017ee zp\u016fsobit omezen\u00ed funk\u010dnosti str\u00e1nek, a proto tuto volbu nedoporu\u010dujeme. U\u017eivatel m\u016f\u017ee soubory cookies ve sv\u00e9m internetov\u00e9m prohl\u00ed\u017ee\u010di rovn\u011b\u017e kdykoli smazat.<\/p><p>Spole\u010dnost Consult 24 AV s.r.o. shroma\u017e\u010fuje a zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje k n\u00e1sleduj\u00edc\u00edm \u00fa\u010del\u016fm \u00fa\u010del\u016fm: kontaktov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, p\u0159edstavov\u00e1n\u00ed produkt\u016f a slu\u017eeb spole\u010dnosti Consult 24 AV s.r.o., z\u00edsk\u00e1v\u00e1n\u00ed a zpracov\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby, poskytov\u00e1n\u00ed vy\u017e\u00e1dan\u00fdch informac\u00ed and poskytov\u00e1n\u00ed poptan\u00fdch \u010di objednan\u00fdch produkt\u016f a slu\u017eeb spole\u010dnosti Consult 24 AV s.r.o.<\/p><p>U\u017eivatel\u00e9 mohou b\u00fdt vybr\u00e1ni pro \u00fa\u010dely marketingu s vyu\u017eit\u00edm syst\u00e9m\u016f t\u0159et\u00edch osob (nap\u0159. Google) na z\u00e1klad\u011b seznam\u016f u\u017eivatel\u016f. Marketing vych\u00e1zej\u00edc\u00ed ze seznam\u016f u\u017eivatel\u016f vyu\u017e\u00edv\u00e1 seznam\u016f vytvo\u0159en\u00fdch pomoc\u00ed u\u017eivatelsk\u00fdch soubor\u016f cookies pou\u017e\u00edvan\u00fdch na t\u011bchto str\u00e1nk\u00e1ch. Reklamn\u00ed politika uplat\u0148ovan\u00e1 p\u0159i marketingu vych\u00e1zej\u00edc\u00edm ze seznam\u016f u\u017eivatel\u016f zahrnuje i Politiku reklamy vych\u00e1zej\u00edc\u00edc\u00edm ze z\u00e1jm\u016f (Interest-Based Advertising Policy) spole\u010dnosti Google Inc., jej\u00ed\u017e nejaktu\u00e1ln\u011bj\u0161\u00ed verze je dostupn\u00e1 na str\u00e1nk\u00e1ch\u00a0<a href=\"http:\/\/support.google.com\/adwordspolicy\/bin\/answer.py?hl=fi&amp;answer=143465\">http:\/\/support.google.com\/adwordspolicy\/bin\/answer.py?hl=fi&amp;answer=143465<\/a>. U\u017eivatel\u00e9 si mohou v p\u0159\u00edpad\u011b pot\u0159eby nastavit parametry marketingu vych\u00e1zej\u00edc\u00edho ze seznam\u016f u\u017eivatel\u016f na str\u00e1nk\u00e1ch Your Online Choices (Va\u0161e internetov\u00e9 volby):\u00a0<a href=\"http:\/\/www.youronlinechoices.com\/fi\">http:\/\/www.youronlinechoices.com\/fi<\/a>\u00a0. Reklamn\u00ed nastaven\u00ed marketingov\u00fdch aktivit zaji\u0161\u0165ovan\u00fdch spole\u010dnost\u00ed Google lze spravovat zde:\u00a0<a href=\"http:\/\/google.com\/ads\/preferences\">http:\/\/google.com\/ads\/preferences<\/a>\u00a0.<\/p><p><b>L. Analytick\u00e9 \u00fadaje o str\u00e1nk\u00e1ch<\/b><\/p><p>Tyto internetov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed analytick\u00e9 \u00fadaje o str\u00e1nk\u00e1ch - nap\u0159. slu\u017eby Google Analytics, co\u017e je slu\u017eba poskytov\u00e1n\u00ed analytick\u00fdch a statistick\u00fdch \u00fadaj\u016f o internetov\u00fdch str\u00e1nk\u00e1ch provozovan\u00e1 spole\u010dnost\u00ed Google Inc. (d\u00e1le jen \"Google\"). Anal\u00fdza internetov\u00fdch str\u00e1nek vyu\u017e\u00edv\u00e1 soubory cookies (textov\u00e9 soubory) to vyhodnocov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti, budov\u00e1n\u00ed publika pro retargeting, propojen\u00ed s \u00fachtem Google Ads a sb\u00edr\u00e1n\u00ed \u00fadaj\u016f o n\u00e1v\u0161t\u011bvn\u00edc\u00edch demografick\u00e9 a z\u00e1jmov\u00e9 povahy dan\u00fdch internetov\u00fdch str\u00e1nek. Informace vytvo\u0159en\u00e9 t\u011bmito soubory cookies (nap\u0159. IP adresy) se p\u0159en\u00e1\u0161ej\u00ed a ukl\u00e1daj\u00ed na stran\u011b poskytovatel\u016f slu\u017eeb. Tito poskytovatel\u00e9 slu\u017eeb n\u00e1sledn\u011b vyu\u017e\u00edvaj\u00ed tyto informace k tvorb\u011b zpr\u00e1v a hl\u00e1\u0161en\u00ed pro majitele internetov\u00fdch str\u00e1nek a nab\u00edzen\u00ed dal\u0161\u00edch slu\u017eeb t\u00fdkaj\u00edc\u00edch se aktivity na internetov\u00fdch str\u00e1nk\u00e1ch a vyu\u017e\u00edv\u00e1n\u00ed internetu v\u016fbec.<\/p><p>Poskytovatel\u00e9 slu\u017eeb mohou p\u0159en\u00e1\u0161et ur\u010dit\u00e9 \u00fadaje t\u0159et\u00edm osob\u00e1m v p\u0159\u00edpadech, kdy to vy\u017eaduje z\u00e1kon nebo kdy tyto t\u0159et\u00ed osoby zpracov\u00e1vaj\u00ed informace jejich jm\u00e9nem.<\/p><p>Poskytovatel\u00e9 slu\u017eeb nebudou spojovat va\u0161i IP adresu s \u017e\u00e1dn\u00fdmi jin\u00fdmi \u00fadaji, je\u017e maj\u00ed v dr\u017een\u00ed. Ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies m\u016f\u017eete zak\u00e1zat zm\u011bnou nastaven\u00ed sv\u00e9ho internetov\u00e9ho prohl\u00ed\u017ee\u010de, ale tato volba m\u016f\u017ee omezit n\u011bkter\u00e9 funkce na\u0161ich internetov\u00fdch str\u00e1nek.<\/p><p>Pou\u017e\u00edv\u00e1n\u00edm a proch\u00e1zen\u00edm t\u011bchto internetov\u00fdch str\u00e1nek souhlas\u00edte s t\u00edm, \u017ee poskytovatel\u00e9 slu\u017eeb anal\u00fdzy internetov\u00fdch str\u00e1nek mohou zpracov\u00e1vat va\u0161e osobn\u00ed \u00fadaje v souladu s touto politikou pro \u00fa\u010dely zde popsan\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A. \u00davod Soukrom\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek je pro n\u00e1s velmi d\u016fle\u017eit\u00e9 a zav\u00e1zali jsme se je chr\u00e1nit. Tato pravidla vysv\u011btluj\u00ed, co s va\u0161imi osobn\u00edmi \u00fadaji d\u011bl\u00e1me. V\u00e1\u0161 souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookies v souladu s na\u0161imi podm\u00ednkami p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek n\u00e1m umo\u017e\u0148uje pou\u017e\u00edt soubory cookies p\u0159i ka\u017ed\u00e9 va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161eho webu. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f | \u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f | \u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435\" \/>\n<meta property=\"og:description\" content=\"A. \u00davod Soukrom\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek je pro n\u00e1s velmi d\u016fle\u017eit\u00e9 a zav\u00e1zali jsme se je chr\u00e1nit. Tato pravidla vysv\u011btluj\u00ed, co s va\u0161imi osobn\u00edmi \u00fadaji d\u011bl\u00e1me. V\u00e1\u0161 souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookies v souladu s na\u0161imi podm\u00ednkami p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek n\u00e1m umo\u017e\u0148uje pou\u017e\u00edt soubory cookies p\u0159i ka\u017ed\u00e9 va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161eho webu. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buhgalter-praga.cz\/en\/ochrana-osobnich-udaju\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T08:07:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/buhgalter-praga.cz\\\/ochrana-osobnich-udaju\\\/\",\"url\":\"https:\\\/\\\/buhgalter-praga.cz\\\/ochrana-osobnich-udaju\\\/\",\"name\":\"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f | \u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/buhgalter-praga.cz\\\/#website\"},\"datePublished\":\"2023-06-05T07:28:27+00:00\",\"dateModified\":\"2026-03-03T08:07:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/buhgalter-praga.cz\\\/ochrana-osobnich-udaju\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/buhgalter-praga.cz\\\/ochrana-osobnich-udaju\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/buhgalter-praga.cz\\\/ochrana-osobnich-udaju\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u041d\u0430 \u0433\u043b\u0430\u0432\u043d\u0443\u044e\",\"item\":\"https:\\\/\\\/buhgalter-praga.cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/buhgalter-praga.cz\\\/#website\",\"url\":\"https:\\\/\\\/buhgalter-praga.cz\\\/\",\"name\":\"\u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435\",\"description\":\"\u041f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0431\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440\u0438\u0438, \u043d\u0430\u043b\u043e\u0433\u043e\u0432\u0430\u044f \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u044f \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0435 \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\",\"publisher\":{\"@id\":\"https:\\\/\\\/buhgalter-praga.cz\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/buhgalter-praga.cz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/buhgalter-praga.cz\\\/#organization\",\"name\":\"\u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435\",\"url\":\"https:\\\/\\\/buhgalter-praga.cz\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/buhgalter-praga.cz\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"\u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435\"},\"image\":{\"@id\":\"https:\\\/\\\/buhgalter-praga.cz\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f | Accountant in Prague","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f | \u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435","og_description":"A. \u00davod Soukrom\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek je pro n\u00e1s velmi d\u016fle\u017eit\u00e9 a zav\u00e1zali jsme se je chr\u00e1nit. Tato pravidla vysv\u011btluj\u00ed, co s va\u0161imi osobn\u00edmi \u00fadaji d\u011bl\u00e1me. V\u00e1\u0161 souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookies v souladu s na\u0161imi podm\u00ednkami p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek n\u00e1m umo\u017e\u0148uje pou\u017e\u00edt soubory cookies p\u0159i ka\u017ed\u00e9 va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161eho webu. [&hellip;]","og_url":"https:\/\/buhgalter-praga.cz\/en\/ochrana-osobnich-udaju\/","og_site_name":"\u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435","article_modified_time":"2026-03-03T08:07:47+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/buhgalter-praga.cz\/ochrana-osobnich-udaju\/","url":"https:\/\/buhgalter-praga.cz\/ochrana-osobnich-udaju\/","name":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f | Accountant in Prague","isPartOf":{"@id":"https:\/\/buhgalter-praga.cz\/#website"},"datePublished":"2023-06-05T07:28:27+00:00","dateModified":"2026-03-03T08:07:47+00:00","breadcrumb":{"@id":"https:\/\/buhgalter-praga.cz\/ochrana-osobnich-udaju\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/buhgalter-praga.cz\/ochrana-osobnich-udaju\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/buhgalter-praga.cz\/ochrana-osobnich-udaju\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u041d\u0430 \u0433\u043b\u0430\u0432\u043d\u0443\u044e","item":"https:\/\/buhgalter-praga.cz\/"},{"@type":"ListItem","position":2,"name":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"}]},{"@type":"WebSite","@id":"https:\/\/buhgalter-praga.cz\/#website","url":"https:\/\/buhgalter-praga.cz\/","name":"Accountant in Prague","description":"Professional bookkeeping, tax advice and financial support for your business.","publisher":{"@id":"https:\/\/buhgalter-praga.cz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/buhgalter-praga.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/buhgalter-praga.cz\/#organization","name":"Accountant in Prague","url":"https:\/\/buhgalter-praga.cz\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buhgalter-praga.cz\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"\u0411\u0443\u0445\u0433\u0430\u043b\u0442\u0435\u0440 \u0432 \u041f\u0440\u0430\u0433\u0435"},"image":{"@id":"https:\/\/buhgalter-praga.cz\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/buhgalter-praga.cz\/en\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buhgalter-praga.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/buhgalter-praga.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/buhgalter-praga.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buhgalter-praga.cz\/en\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":5,"href":"https:\/\/buhgalter-praga.cz\/en\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":1489,"href":"https:\/\/buhgalter-praga.cz\/en\/wp-json\/wp\/v2\/pages\/3\/revisions\/1489"}],"wp:attachment":[{"href":"https:\/\/buhgalter-praga.cz\/en\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}